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Best Premium WordPress Themes for 2018Eric Ward on Search Engine Land has written what is probably one of the best posts on link building and search engine optimization that I have read in recent times. The Best Premium WordPress Themes for 2018. His philosophy is to remove link building from the SEO equation, particularly when it comes to content creation. To quote from the post:

Think about that statement then re-read it! Creating content simply to encourage links can be challenging. You may often read about ‘link bait’ posts, posts written specifically to gain links and aid search engine rankings. These can work at times, other times they totally bomb. If you take the approach of writing content because it is what your readers want, it will naturally draw links. Why? Because it is good!

Your content is a representation of your business. It is a representation of you. Content written for search engine optimization purposes can often read and sound artificial and wind up not drawing the links you were hoping for. Remove SEO from the equation and consider your content as marketing instead.

Write your content to draw in more readers. The more readers you acquire, and more importantly, the more visitors who return regularly, the better the chances of gaining links. The common sense component stands out. Write for your visitors, they will return, they will link. From an SEO perspective, you are gaining links without trying; with those links come an improved search ranking and more traffic from the search engines.

Take the reverse of that scenario. Write content purely for search engine optimization benefit; few appreciates it; fewer people link; you gain little or no benefit.

Premium WordPress Themes – SEO Now

An article by Patrick Altoft on Blogstorm seems to indicate that perhaps Google is placing less emphasis on keywords in anchor text and looking more for natural links.

The article raises some interesting points and if the situation is true, it could have a major bearing on search engine optimization and the way we try build links to out pages. I can understand his point where he feels that Google:

The argument he uses however, is fairly narrow using people’s names. The problem with anchor text in general is that it is used by both trusted sites trying to link intelligently to other sources, and by those who are trying to amass links with only keywords as anchors. Anchor text in itself does not imply trust, however, search engines, particularly Google, have enough information on sites to determine whether or not the link is to be trusted or not. Anchor text provides the contextual link that can then be associated with search queries.

I wrote a post not too long ago, the real power of anchor text, where we pointed out how Adobe ranked number one for ‘click here’. This is a common term associated with Adobe and not one that would be optimized by them. Checking today, they are still ranked number one for that term.

In a natural link building program, you are going to receive links in a variety of formats. There will be links to the domain name and root page. There will be links to page URL’s. There will also be links where ‘here’ is the anchor. Good search engine optimization practices should allow for a variety of anchors in links with the more powerful links carrying the best anchor possible.

If his observations are true, SEO will need to undergo a rapid change in procedures and many links will require re-evaluation. Until there is further evidence to the contrary, aim for a balance of anchor texts in your link building activities.

Premium WordPress Themes – Set Time

At present, one of the major search engine optimization factors in determining website authority, and subsequently search result placement, is the number and quality and relevant links coming in to the pages of your website. If you set aside a small amount of time each day you can steadily build and manage your links effectively. These five tasks will go a long way to making you task easier.

Your first task is to ensure that all current links are active and going to the right places – this includes internal links. If there are any dead links, check them and repair or remove them altogether. Every day check on the number of links on any one page and keep them under control.
Spend some time researching your niche and looking for link opportunities. The best links come from sites that complement yours, not compete. If you sell cleaning detergents, look at sites that sell brooms, mops or even buckets and other related cleaning accessories. Contact webmasters and ask for a link to your pages. Be prepare to exchange links so make sure the site is one that you would be happy linking too.
Finally, while not directly link related, check all aspects of your site to ensure everything is functioning correctly. If you send out link requests you need to be sure your site presents itself well if they decide to check you out. Naturally, you want your site working properly when you receive visitors.

If you set aside a set time each day to cover these tasks the whole process will run smoothly. It is very easy to get caught up responding to emails as they arrive. This takes you away from other equally important parts of your online business. SEO is an important aspect to building traffic to your website: it should not dominate your day.