The Best Premium WordPress Themes for 2018
Do you know the difference between anchor text and a call to action? A call to action is any phrase that you use on your website or blog to get a user to do something. You can ask for a sale, a newsletter subscription, or just simply say “click here”. That’s a call to action. The Best Premium WordPress Themes for 2018.
Anchor text is using keywords within a hypertext link to assist the search engines in valuing that link for search marketing purposes. But can it serve as a call to action?
The short answer is, yes. In fact, using anchor text as a call to action is a powerful linking technique because not only do you get the search engine marketing benefits that go with using the anchor text, but if the link is an effective call to action then you’ll also increase your sales and marketing power. It will lead to increased conversions.
An example of a good link with a strong call to action and well-placed anchor text is right here below:
Click here to earn more about our SEO Service
Notice the phrase “SEO Service”. That’s my anchor text. But “learn more about SEO” could just as well be the anchor text. It’s a phrase that some people, albeit fewer, might use to search for information online. And it’s a link. The call to action is “click here”. It’s clear what I want my reader to do. If they are interested in link building they should click the link to learn how to do it. Anyone interested in learning about link building is promised a benefit. And that’s how you use anchor text as a call to action.
Premium WordPress Themes – Nofollow Attribute
Here’s another interesting new angle on a product that may be a good one, but since I haven’t used it I can’t vouch for it. But the interesting thing about this article is a startling statistic:
What’s this mean? Most of the people using nofollow as an attribute are doing it for PageRank sculpting reasons. They’re not selling links at all, which is the original reason Google introduced nofollow so that link sellers could sell links and not be penalized for selling PageRank. Instead, it’s being used differently. Three quick questions:
- Does this mean link sellers are still selling PageRank?
- Is the PageRank sculpting practice all that effective for those webmasters who are using it?
- Will Google kill the nofollow attribute?
If you’ve been reading this blog the last few days then you know that Google’s Matt Cutts has publicly stated that PageRank sculpting is not all that effective. Is that just Googlespeak for “don’t do it guys”? Maybe Google really doesn’t like PageRank sculpting and their just trying to find a nice way of discouraging webmasters from doing it. Nevertheless, it appears their efforts aren’t working. People are doing it anyway.
That leads to the question, Will Google kill it? Will nofollow be trashed as a failed experiment? Would webmasters using PageRank do better in the long run by not using it? What do you think? Is Google on the verge of pissing off a lot of big site owners again with another change to its algorithms or will this just blow over as another development in Web history?
Premium WordPress Themes – Build Authority
This blog post may be about PageRank sculpting, but it’s really about something else: The value of outbound linking.
Many site owners believe they should just link to themselves internally. That’s not very smart, actually. Outbound linking really helps you in a number of ways.
- If done smartly, it can increase your PageRank
- Again, if done smartly, your human visitors will see you as someone who is an authority who is willing to link to other sites if they have value
- You’ll be seen by search engine bots and humans as a high value site
- Your site becomes more social and you’ll get more participation from others
- Outbound links can sometimes leave an automatic trackback on another website, which can deliver additional traffic to your site
Reserving all of your links to internal pages may seem like a smart thing to do, but it’s really not. The linking strategy is one that ecompasses a variety of internal and outbound links that shows your site visitors that you are willing to share useful and valuable high authority resources with them.
Premium WordPress Themes – Cool Ideas
When it comes to link building there are a lot of ideas floating around. Most of them you’ve probably heard of:
- Article marketing
- Directory submissions
- Link baiting
- Online publicity
- Social media marketing
- Give away a blog theme
- Throw a contest
You get the picture. They’re all over the place. And these ideas have been rehashed over and over again. But I’ve got 5 link building methods that I’ll mention below that don’t get mentioned very often and they are really cool and unique to implement. Try them out!
- Start a microblog – Seriously, I’m not talking about Twitter or Tumblr here. I’m talking about a standalone miniature blog. WordPress theme and all. For $10 a year you can build a little blog site, throw an article or two on it and link it back to your website then totally forget about it. When that site is 10 years old you’ll have one awesome inbound link.
- Post in .gov and .edu forums – It’s no secret that .gov and .edu domain names are really valuable. The links in particular are really valuable. I mean, really valuable.
- Be a guest blogger – This one is starting to pick up steam, but it’s not quite to the point of being real popular yet. Blog for another blog in your niche. You’ll get a link.
- Join Rateitall – Post a review, get rated, and rate others’ reviews. Get links.
- Start a petition – Encourage people in your niche to sign it.
There are plenty more ways to build links. In fact, Carl Ocab has 69 link building ideas right here. Check them out.